Business in Africa: Digital Health


What is the first emotion or word that comes to mind when you read that word?

Underdeveloped, poor, low-resourced?

If the emotion or word that came to mind was developing, improving systems, increased interest of businesses to extend into Africa, improving healthcare systems and education; well done.

Africa is center stage at the moment, for once, and a lucrative opportunity that should not and cannot be missed for businesses.

The healthcare in Africa was sub-par to say the least, but a goal has been set to improve this system. Of course, for this to happen, medical devices and healthcare professionals are in huge demand. To put this market into perspective, Market Research Future recently published a report stating that by 2023 the Africa Medical Devices Market will reach 104 billion rand from 72 billion rand in 2017.

The reason for this exponential growth is because of the increasing middle-income group, increasing number of medical tourists, increasing healthcare expenditure, creation of hospitals, more incidences of lifestyle diseased and more government support and programs.

Africa comes with unique challenges and opportunities; there is a disproportionate amount of young people in Africa – over half of the population is under the age of 25, which means that there is a guaranteed customer base that will continue to grow, whereas in Europe the workforce will decrease by just under 15% by 2050.

However, the per capita rate in Africa is dismal, and hardly enough to afford more than basic human needs (at best), together with the problem of connectivity and high import tariffs means firstly, that penetrating this market is far more complex than most, but because of this, and not many being able to crack the code of healthcare in Africa, the company who successfully does will have minimal competition in the market and be a leading provider of healthcare in the continent.

Professional Sourcing aims to create partnerships within Africa, and enable people in Africa to be a part of this growth, to be able to use their skills to better the continent as a whole.

Professional Sourcing has a strong reputation for highly developed recruitment expertise within our specialisation areas. We develop strong long-term relationships with our loyal clients. Allow us to help you deal with your frustrations of a lengthy hiring process.

Professional Sourcing is a top-tier South African-based recruitment agency operating internationally, IPM accredited, LEVEL 2 BEE RATED and 51% Black Owned.

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