Connecting with Candidates: Writing Effective Job Posts
Your organisation requires talent to expand and succeed. Your competitors are in search of the same candidates. While you may find someone to fill a particular position, the difficulty is typically acquiring the right person. To achieve this, you should consider more than simply marketing a vacant role – a candidate should envision themselves among your company staff and matching its goals of growth and prosperity. What is the first tool at your disposal?
A job description is foundational in the recruitment process. Over 22 million professionals view job posts on LinkedIn every week. Also known as a JD, it presents the first encounter a potential candidate has with the role and your company. Ideally, a job description outlines the position’s requirements and responsibilities and is an excellent opportunity to convey the company’s culture. The latter has become increasingly important, as evidenced in 40% of candidates who want to know about company culture in a recruiter’s first message.
Importance of Job Descriptions:
- Attracting talent – with the availability of LinkedIn, Facebook and Twitter, posting and sharing vacancies is instantaneous and has exponential reach. A compelling and concise description is vital.
- Interview preparation – a well-composed description can help candidates and interviewers prepare for the interview. The candidate can prepare for likely topics of conversation, and interview teams can ask questions accordingly.
- Simplifying the search – the process of job searching is considered time-consuming by many. 73% of candidates would be passive and employed at the time of the search. A job description must present information that helps them compare salaries, benefits and perks.
We understand that writing an accurate and captivating description can be frustrating, especially for roles you have little knowledge about. There is great value in seeking out time and resources to do so well, making the process helpful for both potential candidates and employers.
To encourage your next best hire, here are five easy tips to elevate your job descriptions:
- Clear and concise language – speak simply and directly.
- Keywords – job seekers often search for these.
- Thoughtfulness and transparency – candidates want to know that they are valued and that a company can openly express its expectations.
- Company values – express your company culture.
- Digestible layout – bullet points are more effective in relaying responsibilities and requirements.
The marketplace is vast, and job descriptions matter more than is often perceived. Few companies apply meaningful thought to this recruiting tool, and this is an opportunity for your organisation to distinguish itself. An effective job description is the difference.
Professional Sourcing specialises in executive placements within the African continent. Get in touch to find out more about current C-suite vacancies.
Professional Sourcing can assist with the recruitment process during and after the pandemic. Our team has a strong reputation for recruitment expertise within our specialisation areas. Visit prosourcing.co.za for more info.
Professional Sourcing can assist with the recruitment process during and after the pandemic. Our team has a strong reputation for recruitment expertise within our specialisation areas.
Professional Sourcing can assist with the recruitment process during and after the pandemic. Our team has a strong reputation for recruitment expertise within our specialisation areas. Visit prosourcing.co.za for more info.
Professional Sourcing has a strong reputation for highly developed recruitment expertise within our specialisation areas. We develop strong long-term relationships with our loyal clients. Allow us to help you deal with your frustrations of a lengthy hiring process.
Professional Sourcing is a top-tier South African-based recruitment agency operating internationally, IPM accredited, LEVEL 2 BEE RATED and 51% Black Owned.