Top Social Media Platforms for Businesses In 2023

Blog 1 April 2023 – 2

The first step to choosing the right social platforms for your business is knowing who your target audience is followed by determining the goals for social media. These goals can range from providing customer service, generating sales, increasing brand awareness, and nurturing your customers.

Let’s take a closer look at the top social media platforms for businesses:

  1. Google Business Profile – with 5 billion monthly active users.
  2. Facebook – with 2.9 billion monthly active users.
  3. YouTube – with 2.6 billion monthly active users.
  4. Instagram – with 2 billion monthly active users.
  5. WhatsApp – with 2 billion monthly active users.
  6. TikTok – with 1 billion monthly active users.
  7. Telegram – with 550 million monthly active users.
  8. Snapchat – with 538 billion monthly active users.
  9. Pinterest – with 433 billion monthly active users.
  10. Reddit – with 430 billion monthly active users.
  11. Twitter – with 436 billion monthly active users.
  12. LinkedIn – with 310 billion monthly active users.

Majority of these social media platforms are ideal for both B2B and B2C companies. Businesses can develop their brand voice, view competition efforts, and engage with customers through social media. So, it’s about time that you tap into it!

Who knows… your business may even go viral!

3 Need to Know 2023 Social Media Trends:

  • Across Facebook, YouTube, Snapchat, and other platforms, digital creators are key to building communities and brand awareness.
  • Short videos continue to lead the pack for digital content. With increasing options for live video and voice platforms such as Twitter Spaces, companies have incredible opportunities to engage their target audience.
  • Social commerce continues to grow. In 2023, the social commerce market size is expected to hit 1.3 trillion dollars.

Make sure you are prioritizing the right social media platforms for your business, specifically, to fully optimize social media benefits. People aren’t just using social media, but they are using social media to make purchasing decisions! Using curated content enables businesses to market their services at maximum efficiency.

Partner with a recruitment agency that you can trust. Our team at Professional Sourcing has a strong reputation for recruitment expertise within our specialisation areas. We build long-term relationships with our loyal clients and blue-chip employers.

Visit for more information.